India Social Networking Audience grows by 43%, Facebook is No.1

The latest release from comScore (issued earlier in the day) shares the latest statistics on the growth of social networking market India and respective shares of players in the Indian market. If you are a marketer looking where to put your money in terms of Social Networking platforms in India, check this out.

Top findings from the report:

Social Networking in India

• More than 33 million Internet users who form 84% of the total Internet audience, visited social networking sites in July
• The total Indian social networking audience grew 43 percent in the past year, more than tripling the rate of growth of the total Internet audience in India
• India now ranks as the seventh largest market worldwide for social networking

Top Social Networking platforms in India

• Facebook.com captured number one ranking in the category for the first time in July 2010 with 20.9 million visitors
• Facebook grew rapidly at 179% as against its closest competitor Orkut that grew at a sluggish 16% in India between the period July 09-10
• India is the fourth fastest growing market for Facebook witnessing a 43% increase since July 2009 (Russian Federation – 74%, South Korea – 57%, Germany and Brazil – 47% are the top 3)
• Twitter.com had the highest rate of growth among the top five social networking sites, increasing 239 percent to 3.3 million visitors (data for LinkedIn not available)

You can read the full release here